Writing for the Web/Blogging and Social Media Focus
Professor Jakiela
208 Faculty Office Building
Office #: 724-836-7481
Office Hours: Tuesdays and Thursdays, 11:30 a.m. – 12:30 p.m.; Wednesdays 5-7 p.m. and by appt.
E-Mail: lljakiela@gmail.com, loj@pitt.edu
Prof Blog: www.ljwritesbooks.com
Class Blog: www.upgblogs.blogspot.com
Course Meets: Wednesdays, 7-9:30, 137 McKenna Hall
Texts:
Time Magazine’s Best Blogs of 2012 List
Linked blogs from The NY Times,
The Pittsburgh Post-Gazette and more
Former UPG students’ blogs
(created in this class -- great models):
Musings From FayetteNamHappy Napping
Strongly Suggested Texts:
Elements of Style, by Strunk & White
The Associated Press Style Book and Libel Manual
When it comes to influencing both mainstream media and public opinion, one thing’s certain. There’s nothing like blogs and bloggers.
The numbers of new and active blogs, as well as audiences for blogs,
continue to grow. Bloggers have affected the outcomes of recent elections.
They’ve exposed political scandals. They’ve led calls to action. They entertain
and inform. They offer breaking news. Some have become authors of bestselling
books (Julie and Julia is one
example), and some, like Perez Hilton and Arianna Huffington, teen fashionista
Tavi Gevinson and WikiLeaks’ Julian Assange have become celebrities themselves.
In short, blogs and other forms of social media – including video,
podcasts, and social networks – are having an undeniable impact on traditional
media. And they’re having an undeniable impact on both the way we think and
learn about and respond to the world around us.
This semester, you’ll take an
active part in this continually-developing medium. You’ll set up and maintain
your own blogs. You’ll develop an online community and participate actively in
your classmates’ blogs. You’ll join the conversation on other blogs, too. We’ll
study some of the most popular and influential blogs. We’ll discuss the effect of
blogs on mainstream media and on all of us as consumers of information and news.
We’ll learn how the emergence of new technology continually changes the way
both traditional and new journalists do business. And we’ll learn about the
ways blogs – and all of us -- can be more useful in the world.
COURSE COMPONENTS
THEORY
We will study the ethics and
evolution of blogging and social media. We will look at a variety of blogs –
some terrific, some good, some bad, some ugly. We’ll analyze the impact of
blogs on traditional reportage. We will also examine the ethics of traditional
and social journalism, and discuss blogging ethics and guidelines.
YOUR OWN BLOGS
You’ll
each set up your own blogs. If you don’t have a preferred platform, Google’s
Blogger is simple and free. You’ll need a Gmail account to get started. We’ll
start planning the blogs the first day of class.
Once
established, all of your classmates’ blogs should appear on your blogroll. You
should participate in your blogging community. You’ll be sending comments and
links, reading each other’s daily posts, etc.
In addition to being part of your larger blogging community,
I’ll pair each of you with a partner to provide you with more focused
one-on-one feedback each week.
You should also try to move beyond our class and link to
other blogs. Research other bloggers who share your interests and follow them.
Link to their blogs. Expand your audience and your information sources.
Experiment out there.
SOMETHING NEW
We’re working with a medium that’s
constantly evolving. Please plan for this class to be a bit less structured
than other classes. You’ll want to come to class and pay attention to be sure
you’re on pace. You’ll need to work independently throughout the week –
updating your blog, keeping in touch with your blog partner, participating in
the blog community and more. You should also plan to check our class blog for
updates, writing prompts, relevant links, etc.
In addition to completing your
assignments, please plan to:
· Come to class and participate.
· Meet all deadlines.
· Apply excellent grammar and precision. Write
well and care deeply. Blog-writing is open and less formal than other
kinds of writing, but good writing is good writing. Quality matters. You’ll be
graded on the quality of your posts.
· Maintain ethical standards (tell the truth, no
libel, no malice, etc.)
· Commit to your blog and be serious about it.
Maintain an active blog – no periods of complete downtime. Update every week
day (weekends off).
· Be willing to adapt and be creative
· Be passionate about your subject and write for
an audience
·
Be a good citizen of both your classroom and
blog communities.
Your grade will depend on all of
the above.
Core Requirements
·
Establish
and maintain an active, quality blog
·
Participate in your blog community
· Complete
one 15-minute in-class Powerpoint presentation on an assigned blog (guidelines
in class)
·
Attend class. If you miss more than two classes,
your grade will drop by one letter for every additional unexcused absence.
·
Pay attention in class. The temptation to surf
the web, check Facebook, play Angry Birds and Words With Friends will be huge. You must resist.
Repeated failure to pay attention in class will result in a marked absence.
Note About Class Cancellations
I will be in touch with you via
e-mail and via our class blog if I ever need to cancel our class for any reason.
Please check your Pitt e-mail.
Learning Disabilities
If you have a disability, please
see Lou Ann Sears in the Learning Resources Center to file the necessary
paperwork. The LRC is located on the first floor of the Faculty Office
Building.
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